Mirankha Batik: Maret 2011

Selasa, 22 Maret 2011

CULTURE BATIK

Batik is a craft that has high artistic value and has become part of the culture of Indonesia(especially Java) since long. Javanese women in the past made their skills in batik for a living, so in the past, batik work is exclusively women's work until the discovery of "BatikCap" which allows the entry of men into the field. There are some exceptions to this phenomenon, namely the coastal batik masculine lines as can be seen in shades of "MegaClouds", which in some coastal areas batik work is common for men.
The tradition of batik was originally a hereditary tradition, so that occasionally arecognizable motif batik originated from a particular family. Some batik may indicate the status of a person. Even today, some traditional 'batik motifs used by the family onlykeratonYogyakarta and Surakarta.
Batik is the ancestral heritage of Indonesia (Java) that until now still exist. Batik is also firstintroduced to the world by President Suharto, who was then wearing batik at the UNConference.

BATIK

Batik is one way of making fabric. Besides batik can refer to two things. The first is thetechnique of coloring cloth using the night to prevent staining in part of the fabric. In theinternational literature, this technique is known as a wax-resist dyeing. The second notion is the fabric or clothing made with these techniques, including the use of certain motives whichhave peculiarities. Batik Indonesia, as the overall engineering, technology, anddevelopment-related motives and culture, UNESCO has been designated as a CulturalHeritage for Humanity Oral and Nonbendawi (Masterpieces of the Oral and IntangibleHeritage of Humanity) since October 2, 2009

Senin, 21 Maret 2011

VISION AND MISSION

The term vision has a visual meaning. Can be referred to mean that vision is a vision oflong-term goals or plans will be achieved by an individual or company. Vision usuallycontains a short and clear statement, but can covers all the goals and ideals of the company.
So the vision Mirankha batik:
"Assist and facilitate the customer".

While the mission is kregiatan or activity that leads us to a dream destination. So to saythat the mission is the activity / activities conducted to support the activities of the companyto achieve its objectives.
So mission Mirankha batik:
"Creating an Indonesia that berkharakter entrepreneurs, helping to provide quality businessprospectus and appropriate, create new innovations, creating a network of businesses,create jobs, and create economic independence.”

MARKETING STRATEGY

Understanding Marketing Strategy
Marketing strategies are making decisions about the cost of marketing, marketing mix(prodak, prize, place, promotion), the allocation of marketing in relation to the expectedenvironmental conditions and conditions persaingan.suatu businesses should have a good marketing strategy.
The strategy that I apply is:
1. Market their products online, either through blogs or through social networking facebook,twitter, etc..
2. Always maintain product quality
3. Providing special discounts for large purchases
4. Creating new models and up to date according to the present trend
5. Always open cooperation with other online businesses
6. Optimizing the service, both payment methods (transfer and product delivery tocustomer).